Create a table tent for Italian restaurant Pasta Amore, an establishment targeting upper-middle class families, where parents are in their 30’s and 40’s and looking for a place to bring their young family that is nicer than McDonald’s, but not as formal as a restaurant where you need a reservation.
Use the table tent as a way for patrons to continue engaging with the restaurant while dining and after going home.
Click to view the provided Pasta Amore style guide that was used to complete the table tent.
Dough Pizzeria Napoletana is a local restaurant that greatly inspired the design of Pasta Amore's menu. Dough is a family favorite and I felt like their target audience was very similar to that of Pasta Amore.
This advertisement from Dough provided a lot of inspiration for my table tent. Their brand identity is consistently present in the design, a fun photo catches the viewer's attention, hierarchy is used to get the important information out in a specific sequence, and it closes with a call-to-action.
Adobe InDesign used for the layout of this table tent.
The table tent was a major opportunity to freshen up the “look” of Italian restaurants – making the deliverable look more Instagram-worthy and sleek, but still with a touch of traditional Italian imagery.
