Create a trifold brochure for Italian restaurant Pasta Amore, an establishment targeting upper-middle class families, where parents are in their 30’s and 40’s and looking for a place to bring their young family that is nicer than McDonald’s, but not as formal as a restaurant where you need a reservation.
The mission and vision of Pasta Amore is to provide a warm atmosphere for a family where they can share the cooking traditions and ingredients of Italy with creativity, providing a modern twist on timeless classics.
Click to view the provided Pasta Amore style guide that was used to complete the menu.
Dough Pizzeria Napoletana is a local restaurant that greatly inspired the design of Pasta Amore's menu. Dough is a family favorite and I felt like their target audience was very similar to that of Pasta Amore.
The aim of the brochure was to provide a lot of important information in a balanced and uncluttered way. This needed to be a brochure people would want to have on their fridge, so I used this advertisment from Dough as inspiration for how I wanted to use hierarchy and a familiar brand identity to guide the viewers through the experience.
Adobe InDesign used for the layout of the front page of the brochure.
This page of the brochure aims to carry on the brand identity featured in the menu design, beginning with the same red, white and green borders, but with a slight variation – it does not wrap around the entire page. Once folded, the brochure design will remain balanced by only having the border be on the top and bottom of the page.
The aim of this page of the brochure was to provide a lot of important inforation in a balanced and uncluttered way. This needed to be a brochure people would want to have on their fridge
The back of the brochure continues with the clean and simple format of the front and provides an alternate version of the menu, but with similar styling.
The interior of the brochure is the complete menu that can be referenced for ordering carryout or delivery and follows the same fresh and uncluttered design of the in-house menu. The fact that the full menu is still offered and featured within the brochure reminds the target audience that they can have the same modern and traditional feel of Pasta Amore, but in the comfort of their own home.