Create a web banner in .gif format for the client, targeting an audience of people ages 25-40 who are looking for an Instagram-worthy destination.
Click to view the provided Amethyst Bay style guide that was used to complete the ad
One photo was chosen that embodied the spirit of the design brief and was reminiscent of many destination photos found on Instagram.
Masking, item selecting, and Content Aware techniques were used within Adobe Photoshop to isolate the drink from the image to place it in a different position in the same image.
Pixel selection techniques were then used to duplicate the pattern of the sand in the same photo to allow for more space for copy.
Adobe Photoshop was then used for the layout and animation of the .gif web banner.
