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Design Brief
Create a print magazine ad for the client, targeting an audience of people ages 25-40 who are looking for an Instagram-worthy destination. Good vibes only!
Style Guide
Click to view the provided Amethyst Bay style guide that was used to complete the ad
“Woman in Black and White Bikini Sitting on White Stand Facing Beach during Daytime”
by Wendy Hero is licensed under CC0 1.0
Inspiration
Two photos were chosen that embodied the spirit of the design brief and were reminiscent of many destination photos found on Instagram.
Masking and item selecting techniques were used within Adobe Photoshop to isolate the drink from the image in order to add it to the larger beach photo.
Pixel selection techniques were then used to duplicate the pattern of the sand in the larger beach photo to allow for more space for copy.
Drafting
Adobe Illustrator was then used for the layout of the magazine ad.
